We are a family owned business and have been located in Johnson City for 34 years. Over time we have made great relationships with some of the best diamond sources in the world. With the majority of jewelry being massed produced overseas, we break the mold in our industry by making the largest portion of our jewelry in house. The quality and craftsmanship found in our store will always be superior to what you would receive from a factory or warehouse. One of the first things a new customer will notice is how competitively priced jewelry is, this is due to our unique business model that allows us to reduce cost, but maintain a high level of quality. Instead of using distributors, we go directly to the source, eliminating the middleman. We hand select every diamond that is used in our custom jewelry. This guarantees that you have the best diamond or stone possible for your investment.